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Ikigai, or why it's never too late to find your reason for being

Reflections·2 min read
#ikigai#purpose#life

There’s a Japanese word that keeps coming up whenever people talk about meaning at work or in life: ikigai (生き甲斐). Roughly, “a reason for being” — the thing that gets you out of bed in the morning.

A simple definition

Ikigai isn’t a job, a passion, or a paycheck. It’s the place where four things overlap:

Ikigai diagram: the overlap of what you love, what you're good at, what the world needs, and what you can be paid for

Diagram: Nimbosa / Wikimedia Commons, CC BY-SA 4.0

The concept comes from Okinawa, a region known for an unusually high concentration of centenarians — and where “retirement,” in the Western sense of stopping altogether, barely exists as a concept. People just keep doing what matters to them, for as long as they can.

Why loving what you do isn’t optional

We tend to treat loving your work as a bonus, almost a luxury. But it changes things in very concrete ways:

This isn’t wishful thinking. It’s the difference between sustaining effort over years and burning out.

There’s no age limit on finding it

We tend to picture ikigai as something discovered once, young, and settled forever. Real trajectories rarely look like that: ikigai is something you search for, sometimes lose, and find again — at any age.

Take Wallace Chan, one of the most respected jewelers in the world. Self-taught, he learned gemstone carving on his own in Hong Kong, with no formal training, practicing on cheap materials before he could afford to touch precious stones. He invented a carving technique now named after him — the Wallace Cut — and was among the first to sculpt titanium for fine jewelry, a material almost no one else dared work with that way.

What’s striking is that decades after starting out, he’s still inventing new techniques and exhibiting his work worldwide, at an age when many consider their most “creative” years long behind them. His ikigai didn’t freeze the day he became recognized — he keeps reinventing it, year after year, heading toward 70.

Wallace Chan, jeweler

Photo: Wallace Chan’s official website

What I take from this

Ikigai isn’t a box you check once and move on from. It’s more of a direction you keep adjusting as you learn what you actually love doing, what you’re capable of, and what matters to the people around you. There’s no such thing as being late to it — only the moment you start looking.

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